Why Reviews Mean Trusts for Law Firms and Solicitors

This survey echoes what I have been telling clients for years... Reviews are extremely important. They provide social proof that a company is good, honest and trustworthy. They are so useful because one of the easiest ways of selling is to say, "we have hundreds of clients that have written about what a great job we did for them." What a great thing to be able to say to the dithering prospect! This proof answers the question, "why should I choose you and pay your rates?" And before you say you don't have time to collect hundreds of testimonials and get a review from every single client think again. Because this firm in Chipping Sodbury has done it and is under the same time pressure as every other firm. And this firm has a unique way of doing it... The point is that they ASK, even before working with a client... They simply say "our clients are happy to give us a testimonial when we have done good work, will you be happy to give us one at the end of our work for you?" So maybe you could spare 1 minute to send an email to your clients asking for a testimonial? Ask them the three magic questions. What were you looking for by working with us? What was the experience like? What would you say to others considering working with us? If you can get some factual answers like, "We wanted to reduce our inheritance tax liability by 50,000 pounds" then it's great. If you only have "nice people to work with" testimonials that's not as great, but can be effective if you can get people to rate you 5 stars on Google. (More about that below). If I only had one tool to sell it would be a box of testimonials or hundreds of videos of people saying I am wonderful and I helped them make 100,000 pounds. (Well I do have an email one of those here) Being known as the best because that's how people see you moves you a long way toward becoming a successful brand. In fact, claiming to be 100% The Best Solicitors is possible if you have proof. Let me ask you, "Who would you rather go to? A brain surgeon with 100% success rate or one with 85% success rate?" A law firm with a 95% success rate or one with an 80% success rate(see this) So I apologise for the firms already doing this stuff. (I hope you don't mind me reminding you to continue your great work). And to other firms I ask that you spend just a few minutes a week getting reviews and testimonials. *** This is my last newsletter before the summer holidays. I know I haven't been in touch much over the last few months. But I have been really busy setting up a network of designers to produce videos, email newsletters, logos etc. I hope you have a wonderful summer with your family and I'll come back raring to go again in September when I'll also be offering a review monitoring service, text marketing services, and a whole host of marketing tools. The reason for this is that I realise most firms want a done-for-you service. So I've committed to make this happen for a handful of success minded firms. More details come September. Thank you for sticking with me so far. Boyd ************************************************************* Here's an unscripted video I did about Google Plus and your listing and reviews...don't have to watch all 10 mins...just first 4 will give you the info you need. http://screencast.com/t/1zOkmol3utrn And here's a reminder about why getting reviews that are good is valuable. I hope no-one has left you a bad review online. But if you have online reviews there's a good chance at least one of them is bad and possibly unfair. (Although this restaurant owner in Australia has successfully sued for a review) Reviews do two things. Firstly they help your rankings. Secondly, they help people decide to click on your website link. Or not. It would be great if your clients just decided all by themselves to write outstanding positive reviews about your business. It would also be great if money grew on trees. You’re going to have to ask your clients to give you positive reviews (unless you believe in the tooth-fairy.) So here’s some things you’ll want to bear in mind. Firstly, what reviews do you want? (I’d suggest Google reviews but there are other review websites.) Secondly, have you got a simple process that allows all your employees to strike whilst the iron is hot…e.g. when your client is smiling about your work? Thirdly, do employees understand that more reviews that are positive means more business means more money and success for them and the firm? Fourthly, getting reviews won’t be really easy at first. You’ll have to adapt your strategy. But it’s a major factor in managing your online reputation so it is worth doing. There may be reviews about your already on the internet. It might be worth Googling your company name plus the word review. You might find fake reviews, negative reviews, positive reviews or no reviews. Whatever your thoughts are about reviews, you’ll surely realise that they are important factors in helping people decide where to spend their money. Here's a good article from a solicitor Yair Cohen about fake reviews... And here's a quick video about getting more reviews on Google. http://screencast.com/t/a2Or1oCvvk

Read more...

Personal Injury Marketing News of the World Style for Solicitors

I revisited one of
my old contacts who has a couple
of lead generation websites this week.

And boy are they different to most solicitors
websites that market.

Read more...

Employment Solicitors Use Facebook Stories To Get New Business

Here's another story to repurpose
if you are an employment solicitor.

http://goo.gl/BMSUJ

Remember you can swipe news stories
and repurpose them in many ways...

Your website/press release/email to clients
newspaper/ radio/direct mail/audio/video

Read more...

Marketing Ideas - Joint Venture For Easy Profitsmarketing

Joint Ventures with marketing partners are
a goldmine waiting to be discovered.

Thompsons solicitors do it with the teachers' union
NASWT. And they are on to a good thing.

You see someone else has paid for
the marketing to get clients for Thompson (the NASWT)

They've developed a trusting relationship. (NASWT news)

They are ready to endorse you.(NASWT mailing)

So all Thompsons do is make it easy, make it profitable
and guarantee a benefit.

Check this out and swipe it for yourself.

http://www.greatlegalmarketing.co.uk/solicitor_joint_ventures

You may not be ready to take on a 200,000 strong union
but you might be able to work local/regional partners
without batting an eyelid. And a warning...don't have one partner
and expect 100 new clients a month.

Get 50 partners and expect 2 new clients a month from each.

It's realistic, it means not all eggs are in one basket and
for most firms it'll mean gradual growth which is more
manageable.

Who has clients like your best clients? Talk to them
and maybe make it reciprocal...it's F-ree marketing.

Read more...

Online Legal Services - Is The Time Now?

I've been looking at how firms can offer something to sell to visitors to their websites.

After all, why not make money 24/7 right?

One thing that you can do is offer "backsourced" products such as Wills, where the client fills in the details and you check it over. It's how most of the car insurance industry now works.

(For an example of who does use it in the legal world visit www.Nelsonsonline.co.uk

Personally, online legal services are right for me as a consumer and I think there is a big market for them.

And I asked Tim Bishop, (who runs the Salisbury Solicitors firm Bonallack and Bishop) his views on the matter. (Tim's website is worth checking out - he know's where he's headed).

These are Tim's thoughts on online legal services

What do you think about online legal services Tim?

"I suspect it's likely that this method of delivering some legal services will become increasingly popular. However it's early days. I'm a great believer in not adopting a radical new method first I prefer to wait and see and let others go through the expense, the pain and the learning curve -- and if it looks like a winner then I'll happily come on board at the forefront of the second wave, learning from others' mistakes."

Do you see it happening soon?

"If this method of delivering legal services does take off -- I suspect it won't be tomorrow but the day after tomorrow. Law firms are a conservative market."

What mistakes do you envisage people making?

"I've spoken to at least one firm who just started taking this route -- I'm not sure that they have even the basic pricing right however. If I recall correctly they were doing wills the traditional way for about £95 pounds and online wills, with very little input from lawyers, for about £85 ."


" I don't see many clients choosing to go down the technological route, at their own risk when for another £10 they could get a lawyer to take the risk and do all the hard work. In my view to make this offer attractive, there clearly has to be a much bigger differential. But the problem for this particular firm I think is that they are significantly undercharging for wills in the first place."

What are the important things to consider?

"If the market is not ready for mass adoption of these sorts of services -- all we are doing in the short-term is cannibalizing our own market. I appreciate the risk is that non-lawyers to come into the market.

Here however I think is the crux of the matter. It is not so much delivery of service but control of the source of work. If solicitors can control the source work than they can, to a certain extent, control the rate of change in service delivery. Equally if the likes of, say Which, take control over the source of work for wills, that will allow them to start controlling the means of delivery.

How are you preparing for the future at Bonallack and Bishop?

"The central plank of my personal role [I no longer run legal cases] is finding ways of controlling the sources of work -- We will continue to deliver wills for the time being locally and in the traditional manner -- in fact we're coming up with various initiatives to significantly increase the number of wills we are doing and therefore getting people onto our private client database -- a critical move."

"The other issue is that I'm personally concerned about commoditized services -- where profit margins will be driven down and down again and the only way eventually of delivering them will be on a massive scale -- simply beyond most small and medium firms of solicitors -- more suited to the likes of Which or large insurance companies. My target is therefore the niche areas of law which are more specialized and labour-intensive where we are, as solicitors, much more likely to be safer from the likes of Which etc, and where we are likely to be able to continue charging a premium in at least the medium term."

Thank you to Tim for sharing his thoughts.

Tim's words about getting local people on to their client database is very
interesting. This is where online "backsourced" wills and working with
joint venture partners, such as schools, charities and media owners locally can be combined.

Are you looking at online legal services as a way
to capitalise on your website?

Let me know what plans you have or why you won't be doing it any time soon...

Read more...

Solicitors - Have You Protected Your Relationship with Agents?

Some people are worried about
Tesco Law and the Co-op stealing
business away.

But there's probably a different threat.

Complacency.

You see a company is signing up estate agents in your area
and getting their conveyancing leads. They might
only be at 2.5% of the English market but I expect
that to rise.

What are you doing to protect your leads from Estate
Agents and mortgage brokers. Are you complacent?
Do you know enough about what
your agents want? Are you proactive?

Could you outsource your conveyancing to this growing firm?

Find out what commercial director of myhomemove.com said
when I interviewed him earlier this week.

Here's the interview

http://www.greatlegalmarketing.co.uk/sitedata/Misc/myhomemove_interview.pdf

Read more...

Solicitors market to the theatre of the mind...

I love it when someone ACTS.

Not as in the thespian way, but in the
genius way.

Remember I talked about I-Sold (Tesco)
using handwritten postcards to target
house sellers?

(It's here)

One of the Great Legal Members
didn't do what I suggested (try the same
for conveyancing) but did do an alternative.

He's selling Wills by recognising that the
house seller is having a major life-change
and it's a good time to get a new/updated will.

Do you systematically market to people undergoing
major life changes?
Things like;marriage, divorce, kids, buying a house,
retirement, selling a business etc.

Most people are going through these at any one time.

So there's the opportunity to enter their "theatre of the mind".

This means that you enter the conversation that is
already going on in their heads.

It's much easier than butting in where you are not welcome.
Just make sure it's a laser targeted headline or
selling phrase you use when you engage them
by email on the phone.

It still amazes me that solicitors don't bundle a Will
with conveyancing EVERY TIME.

But maybe you do?

Read more...

Useful Tools for Solicitors to Market and Sell With

Here are a couple of really practical
tools which can be useful on a day to day basis.

http://www.web2pdfconvert.com/

You can plug in any website URL
address and it transforms the website
into a PDF.

How cool is that?

Great for times when you want a hard
copy of a website to read on a train,
in bed (sadly) or on a plane. (Remember
you need to prepare to sell).

http://www.greatlegalmarketing.co.uk/LawyersThatPrepareWin

Some people even download all my website
and read it offline to find out how to do things or
come up with new ideas.

Another great tool is http://screenr.com/
as it allows you to produce screen casts
esily and for free. It's great for producing
You Tube videos which you can then embed
on your website.

Video is a great way for people
to understand what it is you solve.

Check out www.fsp-law.com
who use video to get them to the top
of the search engines and to help clients
see and hear what they do.

An alternative way of creating screencasts is
http://www.jingproject.com

If you want to work with things
which make your life easier here's a
good resource where you can find information.

http://www.c4lpt.co.uk

There's a list of the top 100 tools.

I'd focus on the video stuff myself.

Here's how and why

http://www.greatlegalmarketing.co.uk/sitedata/Misc/10-Tips-for-Making-the-Mos.pdf

It'll work to get you new clients.

Hope it helps.

Read more...

Solicitors and Lawyers Use Compare and Contrast To Sell

Here's your new scenario....

It uses the law of Compare and Contrast.

It goes like this...a prospect has picked you out
of Google Local (he's searched conveyancing in Bristol)

"Hello just checking on Conveyancing Mr Smith, I've been
recommended to use Countrywide Lawyers by my Estate Agent
but I wanted another option. Could you tell me what you do.?"

"Sure, but first let me send you this link to the Countrywide reviews...http://www.ciao.co.uk/Reviews/Countrywide_Property_Lawyers__5658256

And here's a link to our videos.....

And by the way....we're independent of the estate agent
which means we work Exclusively FOR you."

Now let me tell you 3 things about us which make us unique...."

Do your staff answer the phone like this?

Remember....

To get someone to buy your conveyancing team you only have
to do the following;

Get someone to like you.
Be positive. Be friendly. Be Enthusiastic.

Get them to trust you.
Give them overwhelming proof, video, audio, written testimonials.

Help them understand what they'll get.
Explain clearly, give them guides and videos. Make
your service understandable.

Ensure they know it's a fair price.
Tell them everything you do for them, don't leave
anything out, even if everyone else does it, you've
got to tell 'em because they don't know.

Remember these are the reasons that people buy.



I like the seller

I understand what I am buying

I perceive a difference with this company

I believe the seller

I have confidence in him

I trust him

I feel comfortable

The price seems fair

I perceive this product will work for me.



I believe this sales person wants to help me so he can build his business.

Work your script around making someone feel great
about these things and you'll convert 50% more leads.

Read more...

Legal Marketing Partnerships with Schools

I met up with a CEO of a law firm
a couple of weeks ago
and we discussed partnerships to get more
business.

I particularly like partnerships for marketing
because someone else promotes your services
and you simply return a fee or gift (only if successful).

So it's really low risk. (SRA dictats apply!)

And if most of the marketing work is done by the
partner then how about the legal work
also being "backsourced".

It could make for a really efficient, low cost
option of legal service, being promoted for practically
nothing and instantly profitable.

Let's take an example..(one that is being explored by one law firm.
(And one that I exploited locally for a French Language company).

Imagine going to every school in your county.
Getting them all to put an advert on their bulletins.
That says something like...

Do You Know What Happens To Your Children If You Die Without A Will? Find Out By Calling Our Free 24 hour Recorded Message on 0844 502 1631 or visit www.yourlawfirmwebsite.co.uk

and each school had a
trackable phone number.

The caller hears a recorded message
and leaves their contact details.

And these callers are then sent an email/text
inviting them to a website where they can
do an online Will.

And these Wills were sold and completed online.

And the price was £47.

And £17 went to the school.

And you built up a Will Bank of 1000 clients
(10 per school).

(And got your picture in the local paper and on radio
handing over cheques).

And these 1000 people bought

100 conveyancing
10 probate
10 divorce

services each year.

And you did it for 10 years.

1000 Conveyancing = 500,000
100 probate = 100,000
100 divorce = 100,000

That's 700,000 Pounds.

And each of those clients referred one
other person over 10 years...(I expect a lot more).

That's another 700,000 Pounds.

£1.4M

And all because it's easy to promote with direct online sales.

Where the client does the work.

As Danny Zuko (Grease) sang...

"I've got chills...they're multiplying..."

PS, You repeat this process with charities,
large employers, local authority etc.
Once you have a system in place
it's replicable. -

Want me to help you?
I will if you want to give this a go.

Read more...

Swipe and Deploy Tesco marketing for legal marketing success

Can You Swipe And Deploy Tesco Marketing?

I live in Reading and Isold – the virtual estate agency from Tesco have started to market through the local newspapers.

They have taken a direct marketing approach that will work with some house sellers.

They have used handwritten-style notes to entice vendors to find out more.

The handwritten note is genius.

Not for the handwritten font...but the fact that they are doing it.

Because action is genius.

It's something you can copy.

The SRA ethics guys said it was ok to do...
(I phoned them).

The cards and the story is here...

http://www.greatlegalmarketing.co.uk/free_legal_marketing_ideas

Read more...

Selling Legal Services online

I met up with someone yesterday and
we thought about partnerships to get more
business.

I particularly like partnerships for marketing
because someone else promotes your services
and you simply return a fee (only if successful).

So it's really low risk.

And if most of the marketing work is done by the
partner then how about the legal work
also being "backsourced" (a term coined by
Graham Cohen).

It could make for a really interesting, low cost
option of legal service, being promoted for practically
nothing and instantly profitable.

Let's take an example..(one that is being explored by one law firm.
(And one that I exploit for a French Language company).

Imagine going to every school in your county.
Getting them all to put an advert on their bulletins.
That says something like...

Your Children Can Be Put In To
Care If You Were To Die Today
Without A Will.

And each school had an affinity code
or trackable phone number.

And Wills were sold and completed online.

And the price was £47.

And £17 went to the school.

And you built up a Will Bank of 1000 clients
(10 per school).

And these 1000 people bought

100 conveyancing
10 probate
10 divorce

services each year.

And you did it for 10 years.

1000 Conveyancing = 500,000
100 probate = 100,000
100 divorce = 100,000

That's 700,000 Pounds.

And each of those clients referred one
other person over 10 years...

That's another 700,000 Pounds.

£1.4M

And all because it's easy to promote with direct online sales.

Where the client does the work.

As Danny Zuko sang...

"I've to chills...they're multiplying..."

PS, You repeat this process with charities,
large employers, local authority etc.
Once you have a system in place
it's replicable.

Read more...

Be The Best Sales Person at Your Law Firm

I met with the CEO of a major law software company

last week. They are the company that allow

law firms to make money while they sleep.

(If you want to be introduced let me know).

The best thing that Grahame said to me was...

“Boyd, you’re a salesman!”

On the way back from London on the train I thought

a lot about this comment and decided to share my thoughts.

It makes me proud to be a salesman.

Because until someone sells something, nothing in this commercial

world actually happens. There's no marketing, no finance,

no law firm!

How are you as a salesperson?

• Do you enjoy it?
  
• Do you study how to do it?
  
• Or, like me, do you just try your best and then hope that people buy?

Because, being your best and hoping that people

buy isn’t such a crazy idea.

In striving to be your best you generally get smarter and better

than other people. Because most people really don’t reach

half of their potential.

• You see they give up learning.
  
• They give up studying.
  
• They aren’t self motivated.

What I love about you is that you took the

time to sign up to this newsletter.

(And many have been with me for 12 months now - thank you.)

You demonstrated that you are motivated enough to learn.

So I want to share with a like-minded person my list of what

I do to be as great as I can be.

Here’s what I focus on.

Smart. – I try to be smart. Flexible enough to think on my feet

rather than trotting out the same old stuff as everyone else.

Self-motivated. Nobody has to tell me what to do.

I know what to do and why I am doing it. I work to learn and earn every day.

Great Attitude. How much of my success is attributable to attitude?

10% No. 40% No. 90% Yes. Everything starts with a positive attitude.

Excellent Communication. I want to be compelling.

I want to tell stories that resonate. I want to be believable, clear and concise.

Physically and Mentally Fit. I want to exercise my body and my brain.

I want both of them to be fit to take on the day whatever it’s going to bring.

Mental and physical press-ups are required to live to the full.

Computer Skilled. I can’t have the excuse that “It’s all too difficult to keep up”.

The Internet rules the economic world.

Ignore this fact and in 10 years you’ll be unemployable.

Goal Driven. Having a goal is basic to success.

Devising and persisting with a plan to get there is key to success.

Action is genius and I need to act on getting to my goal.

Dedicated to Success. I want to achieve something every day.

It keeps the momentum going. It keeps me dedicated to my goal

with visible progress.

Past Success. Every time I do something successfully I

imprint it on my memory by squeezing my left index finger.

Those memories give me confidence. I can access that

success feeling any time I want by pressing on my finger.

A Career, Not a Job. It’s not about how much I earn this

week or this month. It’s about how much return I get on what

I am investing in. Give me a pound and 50% commission rather

than £2 and 10% commission.

I’m more interested in personal development and

success than money. I dedicate myself every day to becoming better.

As a result people value me more.

Lifelong Student: Accept I don’t know, then learn.

I know I don’t know everything. I accept it.

And I will never be someone that knows everything.

I am a "lifelong learner."

I love helping others. There’s nothing better than

helping someone become successful.

There’s probably something missing from the list.

Ah...Sales Skills.

But do you know what? It’s better to have a positive attitude

and brains than selling skills.

Because selling skills can be learnt.

Whereas being smart, happy and striving to be the best I can be is totally up to me.

Where do I get help to help me think?

Books. And I surround myself with positive people.

If you have never read anything about personal development try a couple of books

out and let me know how you get on. Take a look at these on Amazon.

Psycho-Cybernetics by Maxwell Maltz MD

The Strangest Secret by Earl Nightingale

Think And Grow Rich by Napoleon Hill

Power of Positive Thinking by Norman Vincent Peale

You can get all these books for £12 or so second hand.

Take them on holiday and read them. Read them instead

of watching TV. Read them on the train instead of trash

news.

I guarantee it's money and TIME well spent.

and for a taster of personal development books

try clicking here

http://www.greatlegalmarketing.co.uk/sitedata/Misc/01---The_7_Habits_of_Highl.pdf

Read more...

Recommendation Isn't Referring

Law Society research says 90% of people would recommend their solicitor
to a family member of friend. (IF ASKED BY A RESEARCHER).

Those are my capitals. Because it doesn't really matter what someone says to a researcher. What matters is what YOUR CLIENTS do.

Industry pats on the back don't do anything for your bottom line.

You can't spend researched recommendations at the bank.

And satisfaction is not loyalty.

The true test is loyalty.

How many of your clients will never leave you and
will defend you to the hilt?

Because loyal clients are the best referrers.

And the question is "How are you systematicallly asking
and getting referrals?"

Action on getting a systematic referral process
in place will do everything for you.

The research doesn't show how many referrals each
loyal client is giving you.

The research doesn't show how many each client could
give you.

The research doesn't show the value of each referral and what you should invest in getting referrals.

If you know how to get loyal, highly profitable clients and get them to refer
their best friends, clients and colleagues (i.e. people like them)
then you are on to a winner. But everyone already knows that don't they?

Still, how many people have a referral system in place?

Have you?

First admit you don’t know. Then learn. Then act.

Read more...

Referral Partner System for Lawyers and Solicitors

Remember my last email where I talked
about getting a partner referral programme going?

(It's down below)

Well here's a letter format you can
swipe and deploy for your firm.

This is a real example being used by
my client.

http://www.greatlegalmarketing.co.uk/sitedata/Misc/Partner_offer_for_Rentals_.pdf

Send this letter out to the top 75 businesses
in each category listed.

Obviously change the words for your own (or ask me
to do it for you £££ ;-)
but use the same or a similar format.

Any questions, let me know.

Boyd

PS enjoy the match. An England win means
happy people. Happy people buy things.

PPS advance notice...I'm away for August...
so get any questions in before then...

-----Original Message-----
From: boyd@greatlegalmarketing.co.uk
Sent: Tuesday, 15 June, 2010 10:19am
To: boyd@greatlegalmarketing.co.uk
Subject: Great Legal Marketing Newsletter - How To Create A Referral Network.

Good morning...

Still on the the theme of referrals.

Did you know there are only 5 steps you have to take
to create a referral network.

But you have to take at least one step today.

And that's to open the PDF
I've put together for you.

It's right here

http://www.greatlegalmarketing.co.uk/sitedata/Misc/referral-networks-for-soli.pdf

I'll probably get a few emails after people read this.

So bear with me if it takes a couple of days to get
round to answering yours.

Read more...

Get Your Solicitor Firm on Bing For Buyers To Come

Here's a new tip for you.

You know Google Local right?

And if you've done what I suggested
you are probably making good money
out of it.

But have you done the same for Bing?

Because in my books Bingers are Buyers.

So it makes sense to get yourself on
the Bing local version.

You can do this so easily...I don't even have
to make a video to show how it's done.

Just click here
http://marketlocation.my118information.co.uk/Default.aspx?action=H

And follow the instructions...

PS for all you employment lawyers
using the World Cup to sell your services
take a look at this

http://www.youtube.com/watch?v=FZQL5kobOEs

How many ways can you present information
that makes it more interesting?

Read more...

5 Steps To A Solicitors Referral Network

Still on the the theme of referrals.

Did you know there are only 5 steps you have to take
to create a referral network.

But you have to take at least one step today.

And that's to open the PDF
I've put together for you.

It's right here

http://www.greatlegalmarketing.co.uk/sitedata/Misc/referral-networks-for-soli.pdf

I'll probably get a few emails after people read this.

So bear with me if it takes a couple of days to get
round to answering yours.

Read more...

Do You Continually Test Your Prices for Your Legal Services?

Not the most professional.

Not the best.

But a very important
video

Here it is...

http://screenr.com/hZp


PS If you continually test your prices
and have no problems with getting
premium prices for your services you don't
waste time watching this...but one of my clients
doubled his prices after doing this and has
had 12 record months...

Read more...

Testimonials and Referrals for Solicitors

Great Legal Marketers,

Do you collect testimonials and referrals for your law firm?

You know that your clients want great service.

Do you know if you give it to them?

I am going to assume you ask your legal clients about
your service. And that you do some kind of follow-up survey.
And maybe you actually do something with the results.

Let me ask you...

Is your client survey also a way of getting testimonials?

Because if you word it the right way you will
get them every time. And you will get testimonials that
say you are great, (for specific reasons).
When you get these testimonials people are
declaring they like you.

And they are on the way to becoming loyal.

Which means they are prime clients for getting law firm referrals for you.

And those that really enthuse...
you must dig deeper to get a case study from them.

Or maybe a video testimonial. This works with
business and private clients.

How you do your client follow-up does matter.
If you haven’t got a client survey in place that does this you
might want to get one.

And if you don’t know how... cue music....

“Who you gonna call?”

B-O-Y-D B-U-T-L-E-R!

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