Use Reviews and Testimonials as Core Selling Tools For Your Law Firm...

Here's a really good survey about how people use reviews of local businesses to help them to choose where to spend their money. http://www.brightlocal.com/2014/07/01/local-consumer-review-survey-2014 One of the easiest ways of selling is to say, "we have hundreds of clients that have written about what a great job we did for them." That is called proof and it answers the question, "why should I choose you and pay your rates?" And before you say you don't have time to collect hundreds of testimonials think again. Because this firm in Chipping Sodbury has done it and is under the same time pressure as every other firm. And this firm has a unique way of doing it... So maybe you could spare 1 minute to send an email to your clients asking for a testimonial? Ask them the three magic questions. What were you looking for by working with us? What was the experience like? What would you say to others considering working with us? If you can get some factual answers like, "We wanted to reduce our inheritance tax liability by 50,000 pounds" then it's great. If you only have "nice people to work with" testimonials that's not as great, but can be effective if you can get people to rate you 5 stars on Google. (More about that below). If I only had one tool to sell it would be a box of testimonials or hundreds of videos of people saying I am wonderful and I helped them make 100,000 pounds. (Well I do have an email one of those here) Being known as the best because that's how people see you is a long way toward becoming a successful brand. In fact, claiming to be 100% The Best is possible if you have proof. Who would you rather go to? A brain surgeon with 100% success rate or one with 85% success rate? A law firm with a 95% success rate or one with an 80% success rate (see this) So I apologise for the firms already doing this stuff. (I hope you don't mind me reminding you to continue your great work). And to other firms I ask that you spend just a few minutes a week getting reviews and testimonials.