Referral Systems For Solicitors

Here's the short video on
referrals. (And a challenge later on).

http://screenr.com/KAA

Nothing is better than getting a pre-sold
prospect to call you after being referred
by one of your best clients.

So if there's nothing better why not
try and increase the number of referrals?

Here are the categories of businesses you should get referrals from;

Accountant | Financial Adviser | Printer | Web Design | Banking | Mortgage Broker | Graphic Design
Computer Support | Telecoms Provider | Office Supplies | Photographer | Insurance Broker |
Electrical Contractor | IT Consultant | Marketing Consultant | Florist | Builder | Security Products | Architect | Cleaning Services | Signage Company | Travel Agent | Decorator | Business Advisor | Promotional Gifts Company | Interior Design | Surveyor | Telephone Systems | Car Sales | Computer Sales | Car Sales | Internet Services | Public Relations Company | Alternative Therapists | Events Organiser | Health Insurance Broker | Plumber | Office Machinery | Office Furniture | Car Servicing | Health and Safety Consultant | Will Writer | Estate Agents Residential | Commercial Letting Agent | Caterer | Landscaper | HR Consultant | Hotel | Employment Agency | Carpet Cleaner | Utilities Broker | Couriers | Car Hire | Car Leasing | Gardening Services | Wine Importer-Merchant | Mobile Phone Retailer | Jeweller | Book-Keeping |Removals/Storage | Secretarial Services |Personal Trainer | Hypnotherapist | Dentist | Private Doctor | Private School | State School

Want a copy of the letter that gets referral partners on board
for one of my property clients (not a law firm)?

Send me a video testimonial and I'll send it to you.

Ok to do a video testimonial type some nice words
on to a Powerpoint slide. Go to ScreenR.com
Sign up for a fr-ee account. Place the screen capture
box over the Powerpoint slide. Record yourself reading
the words on the Powerpoint. (You need a microphone
on your computer or external microphone plugged in)
Save the video and send me the link. (Now you can do videos).

Just like this which took me 30 seconds!

http://screenr.com/z8F

Go on...practise on me! (If you get stuck
then let me know I'll help you.

Or just use the webcam feature on You Tube and send
me the link when you've done it.

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Employment Solicitors Use Facebook Stories To Get New Business

Here's another story to repurpose
if you are an employment solicitor.

http://goo.gl/BMSUJ

Remember you can swipe news stories
and repurpose them in many ways...

Your website/press release/email to clients
newspaper/ radio/direct mail/audio/video

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Marketing Ideas - Joint Venture For Easy Profitsmarketing

Joint Ventures with marketing partners are
a goldmine waiting to be discovered.

Thompsons solicitors do it with the teachers' union
NASWT. And they are on to a good thing.

You see someone else has paid for
the marketing to get clients for Thompson (the NASWT)

They've developed a trusting relationship. (NASWT news)

They are ready to endorse you.(NASWT mailing)

So all Thompsons do is make it easy, make it profitable
and guarantee a benefit.

Check this out and swipe it for yourself.

http://www.greatlegalmarketing.co.uk/solicitor_joint_ventures

You may not be ready to take on a 200,000 strong union
but you might be able to work local/regional partners
without batting an eyelid. And a warning...don't have one partner
and expect 100 new clients a month.

Get 50 partners and expect 2 new clients a month from each.

It's realistic, it means not all eggs are in one basket and
for most firms it'll mean gradual growth which is more
manageable.

Who has clients like your best clients? Talk to them
and maybe make it reciprocal...it's F-ree marketing.

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Google Places Changes - What to Do?

Ok, by now you may be getting more website visitors. Or fewer.

That’s because Google changed the way it delivers search results for local listings.

For businesses that have a local angle, (like yours) the Google search results are now a blend of sponsored listings,

(at the top) Google Places and organic results.

If you’ve seen a decline in your rankings you need to get back into the game by adding to your online strategy.

Much of what you do now has to be part of a strategy and one that you keep reviewing.

Here are some things you should do.

* Make sure you are listed in as many of the directories that Google takes information from as possible.

* Get links from quality local websites that feature in your locality.

* Utilise a broad spectrum of social media. Video, articles, and quality content to create a deep internet profile.

* Include relevant Places categories in your listing. E.g. Conveyancing, Wills, Probate, Divorce etc

* Utilize long and short tail keywords, while avoiding duplication of keywords.

* Create customized fields and informative business descriptions that utilise relevant keywords for your Google Places Listing.

* Use photos and videos on your Google Places listing.

* Fill out all applicable fields, including Hours of Operations, Payment Methods, and Service Areas.

* Utilize Google Places Posts to keep information fresh and relevant.

* Encourage online customer reviews (be aware of what sites are feeding reviews for solicitors into Google Places).

* Respond to Google customer reviews through Google Places.

* Ensure that your Google Places flag is located in the proper spot.

* Add coupons to your Google Places account

* Try out Google Adwords if you haven’t already and start small and track results.

* Check your Google Places quality against the guidelines Google gives (link below)

http://www.google.com/support/places/bin/answer.py?hl=en&answer=107528&rd=1

What Else Should You Be Doing?

Reviews of business are now on view so make sure you manage your online reputation.

What to do: Build your reviews as soon as possible.

Initiate a customer testimonial scheme on various online profiles.

Monitor your profiles regularly and respond to any issues that arise;

Come up with a strategy to improve your online reputation and profile, even if it’s already great.

Search for your keywords e.g. solicitors Reading

See who is ranking well. Where are their reviews from?

Get your clients to review you in the same places.

You may want to have a computer in your reception for all your clients.

They can then rate you on various different review sites such as Google/Qype.

Strike while the iron is hot.

PS here's a great book I recommend

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