I saw this rather good solicitors website. It's one of the first to use a trackable phone number that I've seen. If you want a good example of someone doing something different check out this solicitors in bournemouth website.
Read more...Remember the days when you used to call
a local insurance broker?
And they'd call around looking for some good car insurance
or house insurance for you?
Or when you used to call the airline
and ask about flights by phone?
Seems a long time ago. But it isn't.
Probably less than 10 years.
(check out today's interview here)
Imagine then that someone calls you
and you don't offer the prospect the option
of completing their Will online?
You've had a chat on the phone
and you know they just need a simple
Will...and all they have to do is fill in the blanks.
Are you still going to send them a paper survey, or spend
time on the phone going over the details?
When you can fix the price for them, capture their email,
send them a link where they can log into your secure
website, fill in the blanks, and pay their money.
In about 3 minutes.
And still charge what the client is prepared to pay.
I've had a chat with Grahame Cohen, CEO of Direct Law.
I've put it on the website. Right here on
Solicitors Marketing Ideas Might be worth taking a look.
Because you don't want to miss this opportunity
for someone in your firm to become an expert
in delivering legal services in the way that
a large portion of your prospects want them delivered.
Video is massive and you need to use it
as much as you can.
Take this great service from
http://www.3daccidentreconstruction.com/3d-accident-reel/
What they do is reconstruct car/motorbike
accidents in 3D.
The outcome is a dramatic representation
of what was alleged to have happened.
How useful is this service?
Justin Adams of LA Media says that insurers
often settle before the case comes to court.
I'm not surprised. Ranging between £3.5 - £2k
these videos are powerful influencers
(already being used by top QC's).
It's a young company, but one which is going to be
big.
Check them out here
To email Justin use justinadams@LAmedia.co.uk.
They're based in Scotland.
PS remember that before and after video
in personal accident cases is also very powerful.
Google has rolled out an instant search mode that will display the top 10 search results as you type.
This is probably going to cause some changes in the way people use Google.
I played around with a "live" just to see what it does
check it out here http://screenr.com/Lin
Here's Google's reason for doing it and their video
http://www.google.com/instant/
If you see changes in your website traffic in the coming months, this could be the main reason.
As you can see the results when you type in the words, instead of scanning through the search engine result page (SERP) after each search, you are more likely to look at the top 3-4 results and then refine the search until they find what they want.
Might be worth optimising your website for some of the instant search phrases.I know that indemnity insurance costs have risen...in case you
didn't see it there's a new insurer on the market and the Law
Society have produced a guide to the subject...
http://www.lawsociety.org.uk/newsandevents/news/majorcampaigns/view=newsarticle.law?CAMPAIGNSID=419346
One member of this newsletter has used Connect2Law
http://www.connect2law.co.uk/
to successfully get P I Insurance. Might be another route for you?
Obviously insurance is a major issue for you. But what are major
issues for your clients?
Because major life changes can help you to market..Things like;marriage, divorce, kids, buying a house,
retirement, selling a business etc.
Most people are going through these at any one time.And they don't know that there are legal consequences.
Just make sure it's a laser targeted headline or
So there's the opportunity to enter their "theatre of the mind".
This means that you enter the conversation that is
already going on in their heads.
It's much easier than butting in where you are not welcome.
selling phrase you use when you engage them
by email, on the phone or by letter.
It still amazes me that solicitors don't make an offer for a new Will
with conveyancing EVERY TIME. Perhaps you might wait a few weeks/months
to sell the Will because a new house takes up most of
someone's brain for a while.
But plant the seed and then nurture it with a marketing sequence
over a few months and I bet
you'll get their Will sorted.
And if you find this difficult to systemise
why not automate the whole process?
A friendly letter/email and sms text twice a year
highlighting legal solutions to major life changes
would cost pennies but it's a nice reminder
and your clients will thank you for it.
If a garage can send an sms about an MOT
and a dentist can send a reminder about a check-up
couldn't you do the same twice a year about a
legal check up?
The more you help your clients the more they will
trust and like you. And the more they will buy.
And the principle applies to commercial clients
as well as private clients. The more you know about
their business the more you can provide solutions.
But if you don't ask regularly you will never know.
PS remember people buy when they want to buy, not when
you want to sell. That's why you have to be in constant
contact efficiently, in a valuable way, and systematically.
Ask me how if you want to! Visit Solicitor Marketing
I've been looking at how firms can offer something to sell to visitors to their websites.
After all, why not make money 24/7 right?
One thing that you can do is offer "backsourced" products such as Wills, where the client fills in the details and you check it over. It's how most of the car insurance industry now works.
(For an example of who does use it in the legal world visit www.Nelsonsonline.co.uk
Personally, online legal services are right for me as a consumer and I think there is a big market for them.
And I asked Tim Bishop, (who runs the Salisbury Solicitors firm Bonallack and Bishop) his views on the matter. (Tim's website is worth checking out - he know's where he's headed).
These are Tim's thoughts on online legal services
What do you think about online legal services Tim?
"I suspect it's likely that this method of delivering some legal services will become increasingly popular. However it's early days. I'm a great believer in not adopting a radical new method first I prefer to wait and see and let others go through the expense, the pain and the learning curve -- and if it looks like a winner then I'll happily come on board at the forefront of the second wave, learning from others' mistakes."
Do you see it happening soon?"The other issue is that I'm personally concerned about commoditized services -- where profit margins will be driven down and down again and the only way eventually of delivering them will be on a massive scale -- simply beyond most small and medium firms of solicitors -- more suited to the likes of Which or large insurance companies. My target is therefore the niche areas of law which are more specialized and labour-intensive where we are, as solicitors, much more likely to be safer from the likes of Which etc, and where we are likely to be able to continue charging a premium in at least the medium term."
Thank you to Tim for sharing his thoughts.
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